The Power of a Name: Beginners Guide To Name And Its History

Everyone has a name, but names have not always worked the way they do now. For most of human history, one name was enough. Surnames are a recent invention. Standardized spelling is even more recent. The system we take for granted was assembled piece by piece over thousands of years. When One Name Was Enough […]

The Psychology of Names: How a Name Shapes Identity

Shakespeare had Juliet argue that a name changes nothing about the thing it labels. Four centuries of psychology research disagree with her. Your name is the word you have heard more than any other, it is attached to every judgment anyone has ever formed about you, and researchers keep finding that it does measurable work […]